Cosmic by Kylie Fragrance

Digital campaigns · Social media · Email design

Kylie with Cosmic fragrance, behind the scenes

A fragrance story, built for the feed

Light, reflection and scent come together in a collection of social creative, motion and email design for Cosmic by Kylie Fragrance.

Social creative   /   Motion studies   /   Email design

Social creative

Cosmic bottle reflected in rippling pink light
Cosmic bottle against a sculptural pink backdrop
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Cosmic product feed creative
Vertical Cosmic creative with Kylie and flowers
Cosmic product and scent notes sequence

A consistent visual language

Cosmic scent notes expressed with floral and amber textures

Soft light. Warm textures.

Pink reflections, amber tones and floral imagery bring the scent into a visual world. The bottle and wordmark remain the anchors across the collection.

From social to inbox